A broad interest in your content may seem like a good thing, but it can be confusing for viewers. If you cook, live stream, and model trees in one video, they will be unsure what type of content they’ll get from your channel. Make your videos more clear about what they’ll be getting from you. Try adding a subscription CTA at the end of your videos. 1. Promote Your Videos One of the best ways to get more YouTube subscribers is by promoting your videos. This can be done by posting them on social media, using email lists and integrating them into your blog or website. You can also promote your videos through paid ads. It’s a great idea to have a call-to-action to subscribe in every video. This helps you avoid the problem of viewers watching a single video and never returning to your channel, or at least not subscribing. Ideally, you should put this call-to-action at the end of the video but it can also be included in the description or within the graphic slides of the video. Another way to grow your audience is by creating playlists of similar-themed videos. This keeps viewers on your channel longer and shows that you have a lot of quality content to offer them. Also, YouTube prioritizes channels with high engagement, so keeping people on your video platform will help you rank higher in search results. 2. Encourage Subscribers A tried and true technique in the marketing world, putting a little money behind your YouTube ads can help increase your subscriber numbers. The key is to target the right audience, which you can do by doing some keyword research. You can also get a head start by reaching out to influencers that share your niche, as they already have a loyal following and can help you reach a larger audience. Alternatively, you can also make use of YouTube’s subscription cards that display inside your videos and allow viewers to subscribe with a single click. Another great way to encourage subscribers is by creating content collaborations with other channels. This gives you exposure to their audience while helping them grow their own. For example, you can host an interview or a discussion with other YouTubers in your industry. In turn, they can promote your channel to their audience, which is a win-win scenario for both of you. 3. Make Your Videos More Engaging When it comes to YouTube video marketing, creating engaging content is one of the best ways to encourage viewers to subscribe. This includes having a strong, captivating thumbnail that makes people want to click and watch the video. It also means having a well-written description that helps viewers determine if your video is the right fit for them. Finally, it means having a clear call-to-action at the end of your video that reminds them to subscribe to your channel. If you’re not already, consider running paid advertisements to promote your YouTube videos. This can be an effective way to get more views and subscribers in a short period of time, especially if you target the right audience. It’s important to avoid wasting money on ads with low-quality video content, as this will turn viewers off of your channel. You can even consider using lead magnets, such as a free ebook or template, to entice viewers to subscribe. 4. Encourage Subscriptions With over 2.6 billion users, it can be hard to stand out on YouTube. But, you can increase your chances of getting subscribers by promoting your videos and channel consistently. Produce high-quality videos. If your videos are poorly filmed or have bad audio, viewers will not be likely to subscribe. In addition, making sure your videos are tagged with relevant keywords is essential for search rankings and to ensure that your video content gets seen. Encourage your viewers to subscribe by including a call to action at the end of each video and in the description. Also, reply to comments and interact with your audience, a simple gesture that can help you get more subscribers. Lastly, try to post new videos on a consistent schedule. This will keep your channel active and help you retain space in viewers’ minds. You can also take advantage of YouTube features like Cards and End Screens to promote your other videos and encourage viewers to subscribe.get youtube subscribers